BECON CO., LTD.
BECON CO., LTD., established in November 2020, is a beauty and healthcare technology company that originated from Samsung Electronics’ C-Lab incubation program. Based in Seongnam, South Korea, BECON develops AI-powered devices that analyze skin and scalp health for professional use in clinics, salons, and medical facilities. The company received seed funding from Samsung Ventures in 2021 and has since expanded to over 2,500 professional locations across Korea, Japan, and the United States. BECON’s flagship product, the AI Scanner, won the CES 2023 Innovation Award for its automated analysis technology.
Samsung-Powered AI Skin and Scalp Analysis to U.S. Healthcare Professionals
Professional AI Analysis in 2 Seconds
The BECON AI Scanner serves two primary functions: skin analysis and scalp assessment. Both use the same device.
Skin Analysis Features
The scanner analyzes 12 skin parameters:
- Acne and inflammation
- Melasma and pigmentation
- Dark circles and periorbital darkening
- Wrinkles and fine lines
- Skin tone and evenness
- Moisture levels
- Surface temperature
- Sebum production
- Redness and vascular patterns
- Pore density and distribution
- Pore size measurements
- Porphyrin detection (bacterial presence)
Scalp Analysis Features
For scalp assessment, the scanner measures 10 indicators:
- Pore density per square centimeter
- Number of hairs per follicle
- Individual hair thickness
- Total hair volume
- Dead skin cell accumulation
- Scalp sensitivity markers
- Sebum levels
- Moisture balance
- Scalp surface temperature
- Odor compounds
AI-Driven Product Recommendations
BECON’s software connects to a database of 33,000 cosmetic and treatment ingredients. After analysis, the system suggests products or treatments based on the specific conditions detected. This feature helps clinics and salons recommend appropriate care plans backed by diagnostic data.
Expanding to the United States Market
BECON launched U.S. operations in January 2024. The company opened its first demonstration center in Fullerton, California, through the Korea Seongnam Business Center (K-SBC), a government-supported initiative that helps Korean technology companies enter the American market.
The U.S. market represents a major opportunity for BECON. According to the American Hair Loss Association, approximately 35 million men and 21 million women in the United States experience some form of hair loss. The global skincare devices market reached $13.8 billion in 2023, with North America accounting for 35% of demand.
BECON targets three main customer segments in the United States:
- Hair Transplant Clinics – The device provides before/after documentation and helps surgeons track patient progress over multiple visits.
- Dermatology Practices – Detailed skin analysis supports treatment planning for acne, pigmentation, and aging concerns.
- Professional Salons and Spas – The scanner gives salon owners a way to offer scientific scalp assessments alongside traditional services.
Featured Product: BECON AI Scanner
BECON’s AI-powered professional skin and scalp analysis scanner, developed by Samsung spin-off technology. Analyzes 12 skin parameters and 10 scalp indicators in just 2 seconds.
Mobile app interface showing AI-powered scalp and hair loss analysis results with comprehensive diagnostics including pore density, hair thickness, follicle health, and personalized recommendations.
Healthcare professional using BECON AI Scanner for scalp analysis in clinical setting, showcasing the device’s application in hair transplant clinics, dermatology centers, and beauty salons.
Proven Success with 2,500+ Professional Partners
Since launching its professional service in December 2023, BECON has grown to 2,500 locations. The company maintains partnerships with leading Korean healthcare and beauty providers:
- Major hair transplant centers including Modi Hair Transplant, IEUL Plastic Surgery, Newhair Clinic, and TAE Plastic Surgery
- Dermatology clinics across Seoul, Busan, and Gyeonggi Province
- Beauty brands including Moroccanoil Korea, which offers free scalp analysis at retail locations
- International expansion to Hong Kong (Mannings drugstore chain) and Singapore (Guardian pharmacies)
Each location receives the BECON AI Scanner hardware, mobile app software, and access to the product recommendation database. The company provides training materials but does not require extensive certification. Most staff can learn to operate the device in under 30 minutes.
Recognition and Awards
- CES 2023 Innovation Award – Consumer Electronics Show, January 2023, Category: Digital Health and Personal Wellness
- Google for Startups Accelerator – Selected for 4th cohort, May 2022
- Samsung C-Lab Spin-off – Graduated from Samsung’s internal innovation program, 2020
