SOAS
SOAS brings clinical expertise to home wellness with specialized massage tools targeting the iliopsoas muscle – the hidden core that affects posture, movement, and daily comfort.
Physical Therapy Expertise Meets Innovation
SOAS is a healthcare brand founded by a team of licensed physical therapists with a clear mission: make professional-level muscle care accessible at home. We specialize in therapeutic devices designed specifically for the iliopsoas muscle group – a critical yet often neglected muscle that connects the upper and lower body.
Why Focus on the Psoas Muscle?
The iliopsoas muscle is often called the “hidden core” of the body. When this deep-seated muscle becomes tight or weak, it leads to lower back pain, hip flexor tightness, poor posture, and limited range of motion. Traditional massage therapists understand its importance, but accessing this muscle requires specialized knowledge and technique.
SOAS tools bring this professional-level care into the home, empowering individuals to address their own muscle health with confidence.
Our Philosophy
Just as the iliopsoas muscle connects the upper and lower body, SOAS connects healthy lifestyles with physical wellness. We believe that proper muscle care, particularly of often-neglected deep muscles, is fundamental to maintaining a healthy, active life.
Clinical Approach
What sets SOAS apart is our foundation in physical therapy expertise. Our products are not simply massage tools but therapeutic devices designed with anatomical knowledge and clinical experience. Each product includes:
- Detailed usage guides developed by physical therapists
- Exercise and stretching recommendations
- Safety guidelines for proper application
- Educational materials about muscle anatomy
US Market Opportunities
Healthcare Providers
- Physical therapy clinics seeking quality home-care tools for patients
- Chiropractors extending treatment benefits between visits
- Sports medicine professionals recommending recovery equipment
Fitness Industry
- Gyms and studios offering recovery tools to members
- Personal trainers prescribing proper muscle care
- Athletic training programs focusing on injury prevention
Corporate Wellness Programs
- Companies addressing employee back pain and posture issues
- Ergonomic health initiatives
- Preventive care benefits
Retail Partners
- Health and wellness stores
- Sporting goods retailers
- Online wellness platforms
- Specialty fitness equipment stores
Professional Product Line
SOAS Pro Psoas Massager
Flagship device combining heat and vibration therapy with specialized dual-tip design for targeted iliopsoas muscle relief. Ergonomic structure designed by physical therapists for deep tissue work that traditional tools cannot reach.
Mago Fit Vibrating Heated Gua Sha
Modern interpretation of traditional Eastern therapy combining natural jade stone with near-infrared wavelengths, vibration, and microcurrent technology. Perfect for lymphatic drainage, facial contouring, and deep tissue work.
Lymphatic Drainage Massage Ball Set
Features 14 magnetic balls designed to target blocked lymphatic pathways and reduce swelling. Ideal for post-workout recovery and daily wellness routines.
Hip-Up Resistance Bands
Durable resistance bands designed for squat exercises and lower body strengthening, complementing the muscle work done with SOAS massage tools.
Non-Slip TPE Yoga Mat 10mm
Premium yoga mat with guideline markings for proper alignment during yoga and stretching exercises. Available in 6mm and 10mm thickness for different comfort levels.
Core Step Posture Corrector
Stretching and body alignment tool designed to support proper posture development and core strengthening. Complements the therapeutic work of SOAS massage devices.
Why SOAS Stands Out
1. Physical Therapist-Developed
Unlike generic massage tools, SOAS products are designed by licensed physical therapists with clinical expertise in muscle anatomy and therapeutic treatment.
2. Targeted Design
Specific focus on the iliopsoas muscle, addressing a commonly overlooked but critical muscle group that affects overall posture and movement.
3. Combination Therapy
Integration of heat, vibration, and ergonomic structural design for comprehensive treatment that addresses multiple therapeutic needs.
4. Educational Approach
Comprehensive guides and resources help users understand not just how to use the products, but why proper muscle care matters for long-term health.
5. Proven Results
Customer testimonials consistently highlight relief from chronic pain and improved daily comfort, with many users reporting significant improvements within the first month of regular use.
Customer-Reported Results
Users consistently report significant improvements across multiple areas:
- Lower back pain reduction after just one month of regular use
- Increased flexibility and range of motion
- Better posture and body alignment
- Reduced muscle tension and soreness
- Improved comfort during daily activities
The consistent feedback emphasizes the accessibility of professional-level muscle care through SOAS products, with many users noting that the dual-tip design effectively reaches muscles that other tools cannot access.
