HYGGEE LIFE INC
Inspired by Danish hygge philosophy, HYGGEE creates vegan, cruelty-free skincare that protects what matters: your skin, your life, and the planet. Since 2017, we’ve been simplifying beauty with gentle, effective formulations for sensitive skin.
The Hygge Philosophy
Finding Happiness in every simplicity
HYGGEE LIFE INC was founded in 2017 with a revolutionary vision: bringing the Danish concept of “hygge” – the art of finding happiness in everyday simplicity – to the world of skincare.
In an industry often defined by complex 10-step routines and overwhelming product choices, HYGGEE stands apart by championing minimalism, efficacy, and gentle care. We believe skincare should never be complicated, harsh, or overwhelming. Instead, it should be a moment of self-care that brings comfort and visible results.
Protecting Your Skin
Gentle yet effective products that strengthen skin barriers and deliver visible results without irritation
Protecting Your Life
Simplifying skincare routines to give you time back for what truly matters
Protecting the Planet
Sustainable sourcing, eco-friendly packaging, and cruelty-free practices
Product Lines
Five pillars of minimalist skincare excellence
ALL-IN-ONE Products
Simplicity meets efficacy
Multi-functional essences combining toner, serum, and moisturizer in one revolutionary formula. Featuring birch sap and lactobacillus ferment for superior hydration and barrier repair.
- Reduces 4-5 steps to 1-2 steps
- 85%+ repurchase rate
- Suitable for all skin types
- Time-saving solution
VEGAN LINE
100% plant-derived
Officially vegan-certified formulations with zero animal-derived ingredients. Clean, effective skincare that aligns with ethical values without compromising performance.
- Vegan & cruelty-free certified
- 3,210% YoY search growth
- Plant-based ceramides & squalane
- Premium clean beauty
SUN PROTECTION
Korean sunscreen innovation
Broad-spectrum UV protection with no white cast, suitable for all skin tones. Lightweight, reef-safe formulas featuring soothing botanicals for comfortable daily wear.
- SPF 50+ PA++++ protection
- 33,100 monthly searches
- No white cast formula
- Reef-safe ingredients
B2B Partnership Opportunities
Join Korea’s leading minimalist skincare brand
Proven Market Demand
175,840+ monthly searches across target keywords in the US market. High commercial value with strong growth trends in vegan, clean, and K-beauty categories.
Unique Positioning
Premium minimalist K-beauty bridging Korean innovation with clean beauty values. Appeals to wellness-focused consumers seeking simplified, effective routines.
Competitive Margins
50%+ wholesale discount off MSRP with flexible MOQs for new partners. Volume discounts, seasonal campaigns, and new product launch support available.
Marketing Support
Comprehensive co-marketing including high-resolution imagery, educational content, social media assets, POS materials, and staff training resources.
Clean Certifications
Vegan-certified, cruelty-free, FDA-compliant formulations. Meets Credo Beauty and Sephora Clean standards for retail compatibility.
Sustainability Commitment
Eco-friendly packaging, sustainable ingredient sourcing, and carbon-neutral shipping options align with consumer values and retail ESG goals.
